Draft blog posts, social media, email newsletters, landing pages, press releases, and case studies with channel-specific formatting and SEO recommendations. Use when writing any marketing content, when you need headline or subject line options, or when adapting a message for a specific platform, audience, and brand voice.
If you see unfamiliar placeholders or need to check which tools are connected, see CONNECTORS.md.
Generate marketing content drafts tailored to a specific content type, audience, and brand voice.
Trigger
User runs /draft-content or asks to draft, write, or create marketing content.
Inputs
Gather the following from the user. If not provided, ask before proceeding:
Content type — one of:
Blog post
Social media post (specify platform: LinkedIn, Twitter/X, Instagram, Facebook)
Email newsletter
Landing page copy
Press release
Case study
Topic — the subject or theme of the content
Target audience — who this content is for (role, industry, seniority, pain points)
Key messages — 2-4 main points or takeaways to communicate
Tone — e.g., authoritative, conversational, inspirational, technical, witty (optional if brand voice is configured)
Length — target word count or format constraint (e.g., "1000 words", "280 characters", "3 paragraphs")
Brand Voice
If the user has a brand voice configured in their local settings file, apply it automatically. Inform the user that brand voice settings are being applied.
If no brand voice is configured, ask: "Do you have brand voice guidelines you'd like me to follow? If not, I'll use a neutral professional tone."
Apply the specified or default tone consistently throughout the draft.
Content Generation by Type
Blog Post
Engaging headline (provide 2-3 options)
Introduction with a hook (question, statistic, bold statement, or story)
3-5 organized sections with descriptive subheadings
Supporting points, examples, or data references in each section
Conclusion with a clear call to action
SEO considerations: suggest a primary keyword, include it in the headline and first paragraph, use related keywords in subheadings
Social Media Post
Platform-appropriate format and length
Hook in the first line
Hashtag suggestions (3-5 relevant hashtags)
Call to action or engagement prompt
Emoji usage appropriate to brand and platform
If LinkedIn: professional framing, paragraph breaks for readability
If Twitter/X: concise, punchy, within character limit
If Instagram: visual-first language, story-driven, hashtag block
Email Newsletter
Subject line (provide 2-3 options with open-rate considerations)
Preview text
Greeting
Body sections with clear hierarchy
Call to action button text
Sign-off
Unsubscribe note reminder
Landing Page Copy
Headline and subheadline
Hero section copy
Value propositions (3-4 benefit-driven bullets or sections)
Social proof placeholder (suggest testimonial or stat placement)
Primary and secondary CTAs
FAQ section suggestions
SEO: meta title and meta description suggestions
Press Release
Headline following press release conventions
Dateline and location
Lead paragraph (who, what, when, where, why)
Supporting quotes (provide placeholder guidance)
Company boilerplate placeholder
Media contact placeholder
Standard press release formatting
Case Study
Title emphasizing the result
Customer overview (industry, size, challenge)
Challenge section
Solution section (what was implemented)
Results section with metrics (prompt user for data)
Customer quote placeholder
Call to action
SEO Considerations (for web content)
For blog posts, landing pages, and other web-facing content:
Suggest a primary keyword based on the topic
Recommend keyword placement: headline, first paragraph, subheadings, meta description
Suggest internal and external linking opportunities
Recommend a meta description (under 160 characters)
Note image alt text opportunities
Output
Present the draft with clear formatting. After the draft, include:
A brief note on what brand voice and tone were applied
Any SEO recommendations (for web content)
Suggestions for next steps (e.g., "Review with your team", "Add customer quotes", "Pair with a visual")
Ask: "Would you like me to revise any section, adjust the tone, or create a variation for a different channel?"
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