Marketplace
mbfinotti
Skills de los repositorios de mbfinotti, las más instaladas primero.
Skills
- affiliate-commission-structurembfinottiDesign the commission and payout structure of a commission-based affiliate program: rate model (revenue share, flat CPA, hybrid), rate level derived from unit economics, payout tiers, recurring duration and caps, attribution/cookie window, validation, clawback, and payment terms. Covers B2B SaaS and B2C ecommerce programs with professional affiliates. Use whenever the user mentions an affiliate commission rate, commission tiers, lifetime vs 12-month recurring commission, a cookie window, or a rate-card migration, even if they only ask how much to pay affiliates. Do NOT use for end-customer refer-a-friend rewards - use mbfinotti/partnerships-skills@referral-incentive-design instead. Terms drafting, payout auditing, and fraud rules are separate skills.3,700 instalaciones en skills.sh0
- affiliate-onboarding-sequencembfinottiDesign the onboarding sequence that carries a newly approved affiliate from approval to first tracked conversion - touch plan (timing, channel, one action per touch), asset kit, time-boxed activation nudge, and never-activated follow-up branch. Covers B2B SaaS partner programs and B2C ecommerce affiliate programs. Use whenever the user mentions affiliate onboarding, an affiliate welcome email series, affiliate activation, a new-affiliate ramp, partner activation emails, or approved affiliates who never send a click or a sale, even if they never say onboarding. Starts at approval - to pitch affiliates who have not joined yet use mbfinotti/partnerships-skills@affiliate-recruitment-outreach.3,700 instalaciones en skills.sh0
- affiliate-payout-auditmbfinottiAudit an affiliate or partner commission payout run for accuracy before money is disbursed - per-line rate and tier recomputation, double-counted conversions, clawback and validation windows, period cutoff, currency, rounding, and tax-form status, delivered as an audit report with severities and recommended holds. Covers B2B SaaS recurring revenue-share and B2C ecommerce order-level CPA programs. Use whenever the user mentions an affiliate payout audit, commission accuracy, payout reconciliation, overpaid or underpaid affiliates, or a pre-disbursement review, even if they never say audit. Do NOT use for spotting fraudulent affiliates - use mbfinotti/partnerships-skills@affiliate-fraud-detection instead.3,700 instalaciones en skills.sh0
- affiliate-program-termsmbfinottiDraft the terms and conditions an affiliate accepts when joining a commission-based program - the affiliate program agreement, with the canonical clause set, prohibited-tactics clauses and enforcement ladder, commission validation, clawback and termination mechanics, and jurisdiction overlays (FTC endorsement rules, EU P2B, UK ASA/CAP, GDPR roles). Output is a clause-complete draft flagged for mandatory legal review, for B2B SaaS and B2C ecommerce alike. Use whenever the user mentions affiliate program terms, an affiliate agreement, prohibited tactics, or a brand-bidding policy, even if they only ask what affiliates must agree to. Do NOT use for reviewing a published post's disclosure label - use mbfinotti/partnerships-skills@affiliate-disclosure-compliance instead.3,700 instalaciones en skills.sh0
- alliance-prioritizationmbfinottiRank named candidate strategic alliances and technology partnerships by expected value, effort, and risk, to decide where partner-team capacity goes - must-pass screens, a weighted alliance scorecard with sensitivity analysis, co-innovation and platform-dependency risk checks, a ranked shortlist, and a go/no-go recommendation memo. Covers B2B tech alliances and B2C brand and creator partnerships. Use whenever the user mentions alliance prioritization, partnership ranking, partner shortlisting, or asks which of several named partners deserves investment, even if they never say prioritization. Portfolio-level comparison only. Do NOT use for modeling one partner's P&L - use mbfinotti/partnerships-skills@partner-economics instead.3,700 instalaciones en skills.sh0
- affiliate-disclosure-compliancembfinottiCheck a specific piece of affiliate or influencer content (caption, video script, transcript, screenshot, or live URL) against disclosure regulations and return a pass/fail compliance review with placement, wording, and per-format fixes. Covers FTC affiliate disclosure (16 CFR 255 and 465), UK CAP/CMA rules, EU UCPD and DSA, and German, French and Italian overlays, pre-publication or already live. Use whenever the user mentions affiliate disclosure, FTC disclosure, paid partnership labeling, sponsored content, ad tags, or a partner post that may be missing or burying its disclosure, even if they never say compliance. Reviews content only - for disclosure clauses inside program terms use mbfinotti/partnerships-skills@affiliate-program-terms.3,600 instalaciones en skills.sh0
- affiliate-fraud-detectionmbfinottiBuild the detection rule set an affiliate program manager uses to flag fraudulent affiliate activity, plus the investigation and escalation path behind it - cookie stuffing, fake lead and form-fill fraud, self-referral rings, traffic-quality baselines, commission holds and clawbacks, and separating real fraud from legitimate low-incrementality coupon or cashback partners. Covers B2B SaaS lead-gen and B2C ecommerce programs. Use whenever the user mentions affiliate fraud, suspicious affiliate traffic, invalid clicks or leads, bot traffic, or an affiliate whose numbers look too good, even if they never say fraud. Do NOT use for consumer refer-a-friend gaming - use mbfinotti/partnerships-skills@referral-abuse-guardrails instead.3,600 instalaciones en skills.sh0
- affiliate-performance-dashboardmbfinottiDefine the metric set and layout for an affiliate performance dashboard, delivered as a dashboard specification document - metric definitions with explicit formulas, views per audience, refresh and review cadence, and alert thresholds for top affiliates, conversion by source, and program ROI. Covers B2B SaaS recurring revenue-share and B2C ecommerce order-level CPA programs. Use whenever the user mentions affiliate program reporting, affiliate KPIs, affiliate ROI, revenue concentration, or what to put on an affiliate dashboard, even if they never say dashboard. Specifies metrics, never builds them in a BI tool. Do NOT use for one creator campaign's measurement plan - use mbfinotti/partnerships-skills@influencer-measurement-framework instead.3,600 instalaciones en skills.sh0
- affiliate-recruitment-outreachmbfinottiDraft the outreach copy and sequence plan used to recruit new affiliates into a commission-based affiliate program - prospect qualification and tiering, pitch angle, first-touch recruitment email, follow-up sequence with a breakup touch, channel mix, and outreach tracking. Covers B2B SaaS and B2C ecommerce/DTC programs. Use whenever the user mentions recruiting affiliates, affiliate sourcing, or pitching content and review sites, coupon and cashback partners, newsletter operators, communities, podcasters, or agencies to join a program, even if they never say recruitment. Do NOT use for pitching one individually vetted creator - use mbfinotti/partnerships-skills@influencer-outreach instead.3,600 instalaciones en skills.sh0
- influencer-campaign-briefmbfinottiDraft the creative campaign brief a brand hands to an already-signed influencer or creator for one campaign - deliverables with exact specs, key messages with proof points, brand guardrails, disclosure requirements, timeline, and bounded review rounds, split into non-negotiables vs preferences. Covers B2C brand collabs and B2B creator programs. Use whenever the user mentions a creator brief, campaign brief, content brief, creator deliverables, or briefing a creator they just signed, even if they never say brief. Starts after the deal is signed and reflects its terms exactly. Do NOT use for picking or vetting the creator - use mbfinotti/partnerships-skills@influencer-discovery-brief instead.3,600 instalaciones en skills.sh0
- partner-channel-conflictmbfinottiWrite the channel conflict rules that govern contested deals between direct sales and channel partners or between partners - rules of engagement, account segmentation, named-account carve-outs, deal registration as a claim instrument (protection window, tie-break, rejection grounds), compensation neutrality for direct reps, escalation and adjudication ladders, and governance cadence. Also covers consumer brands (D2C vs retail conflict, MAP policy, channel-exclusive assortment). Use whenever the user mentions channel conflict, partner disputes, deal poaching, or two routes to market claiming the same account, even if they never say conflict. Do NOT use for designing the co-sell operating model - use mbfinotti/partnerships-skills@co-selling-strategy instead.3,600 instalaciones en skills.sh0
- partner-channel-programmbfinottiDesign the overall structure of a B2B partner or channel program from scratch - a readiness gate that can conclude not yet, partner value proposition, which motions to run (referral, reseller, services, technology), tier count, benefit stack, program-wide economics envelope, governance, and success horizon. Covers B2C analogs (dealer, franchise, ambassador). Use whenever the user mentions building a partner program, channel program design, launching a channel, a partner ecosystem program, or asks whether they are ready for partners, even if they never say program. Do NOT use for reworking tiers inside a program that already exists - use mbfinotti/partnerships-skills@partner-tiering instead.3,600 instalaciones en skills.sh0
- partner-economicsmbfinottiModel the unit economics of one partner relationship - partner P&L, margin modeling, cost-to-serve, referral-fee and lifetime-value split, channel partner ROI, partner CAC vs direct CAC, ramp and payback - to decide whether to sign, scale, renegotiate, or exit that partner. Covers B2B channel and alliance partners plus B2C affiliate and creator economics. Use whenever the user mentions partnership unit economics, a single-partner business case, reseller, VAR, MSP, OEM or marketplace deal economics, revenue-share and margin-stack analysis, or asks whether a partner is worth pursuing, even if they never say economics. Do NOT use for ranking a portfolio of candidates - use mbfinotti/partnerships-skills@alliance-prioritization instead.3,600 instalaciones en skills.sh0
- partner-ecosystem-expansionmbfinottiDecide which partner categories to add next to a partner ecosystem and in what sequence - a staged partner-category expansion roadmap with readiness gates, capacity limits, and kill criteria. Covers B2B categories (tech/ISV, reseller/VAR, MSP, SI/GSI, agency, referral/affiliate, marketplace) and consumer-side equivalents (retail/wholesale, creator, licensing, co-branding). Use whenever the user mentions partner ecosystem expansion, partner category planning, a partner mix roadmap, or asks which partner type to launch next, even if they never say expansion. Category-level sequencing only. Do NOT use for ranking named candidate companies - use mbfinotti/partnerships-skills@alliance-prioritization instead.3,600 instalaciones en skills.sh0
- partner-marketplace-strategymbfinottiDecide which third-party marketplaces to list on, how much to invest in each, what ROI to expect, and when to delist - marketplace prioritization for partner teams. Covers cloud marketplace listing strategy, SaaS app store and integration directory prioritization, and retail marketplace selection for ecommerce (1P vs 3P vs hybrid), with a readiness gate, weighted scorecard, and provenance-flagged ROI expectations. Use whenever the user mentions AWS, Azure or GCP marketplaces, an app store listing, an integration directory, or asks whether a marketplace listing is worth it, even if they never say marketplace strategy. Do NOT use for choosing which partner category to launch next - use mbfinotti/partnerships-skills@partner-ecosystem-expansion instead.3,600 instalaciones en skills.sh0
- partner-performancembfinottiMeasure and review the performance of individual partners in a B2B partner program - the per-partner scorecard (dimensions, weights, targets, red-flag thresholds, data sources), the review cadence and QBR structure, and the underperformance ladder from trigger through corrective action to de-tier or exit. Also covers the B2C affiliate and creator review contrast. Use whenever the user mentions a partner scorecard, partner reviews, a channel partner QBR, a partner health check, or an underperforming channel partner, even if they never say performance. One partner at a time. Do NOT use for designing the tier ladder itself - use mbfinotti/partnerships-skills@partner-tiering instead.3,600 instalaciones en skills.sh0
- partnerships-hiringmbfinottiEmployer-side partnerships hiring across the field's four sub-disciplines - channel/alliance, affiliate, influencer/creator, referral. Calibrates the scorecard to company type (startup generalist, scale-up specialist, enterprise per-hyperscaler headcount, PLG integrations-first), builds the channel-manager loop with its named judgment test and negotiation role-play, sources candidates from the field's job board and communities, and gates compensation on live verification since public benchmarks disagree by 2-3x. States plainly where no documented loop exists for a sub-discipline. Use whenever the user asks how to hire a partner manager, write a partnerships job posting, design an interview loop, or source candidates. Do NOT use for candidate-side prep (mbfinotti/partnerships-skills@partnerships-career).3,600 instalaciones en skills.sh0
- partnerships-kickoffmbfinottiBefore starting any partnerships work - and before routing to any other skill in the mbfinotti/partnerships-skills collection - run this router first. It matches the task (channel, alliance, co-sell, marketplace, affiliate, influencer, or referral) to exactly one sibling skill, says plainly when none fits, and bootstraps or resumes the project's shared partnerships-context.md artifact so the next session starts warm instead of cold. Use whenever the user opens a partnerships project, asks which partnerships skill they need, resumes partner work after a gap, runs a periodic partner, affiliate or influencer check-in, or describes a partner, creator or commission problem without naming a skill - even if they never say kickoff, routing or partnerships, and even when they name a downstream task directly. Routing and shared context only - it never does a sibling skill's work itself, and always emits the full owner/repo@skill target it routes to.3,600 instalaciones en skills.sh0
- partner-tieringmbfinottiDesign or redesign the tier structure inside an existing B2B partner program - qualification criteria, benefit bundles, tier count, promotion and demotion rules, review cadence for registered/silver/gold-style ladders, and migration of the current partner base. Also covers the B2C affiliate, creator and loyalty tier contrast. Use whenever the user mentions partner tiers, tier criteria, tier benefits, tier compression, demotion rules, or reseller, MSP and agency tier design, even if they never say tiering. Do NOT use for standing up a partner program from scratch - use mbfinotti/partnerships-skills@partner-channel-program instead. Affiliate commission payout tiers are a separate skill.3,600 instalaciones en skills.sh0
- co-selling-strategymbfinottiDesign the operating model for how direct sales and partner sellers collaborate on shared deals - deal registration policy (protection windows, approval SLA, rejection grounds), deal credit and attribution split (partner-sourced vs partner-influenced, comp neutrality), and channel rules of engagement between direct and partner sellers. Covers B2B co-sell motions at the policy level. Use whenever the user mentions co-selling, partner deal registration, deal credit splits, partner attribution policy, or reps and partners working the same account, even if they never say co-sell. Do NOT use for adjudicating a live contested deal - use mbfinotti/partnerships-skills@partner-channel-conflict instead.3,500 instalaciones en skills.sh0
- influencer-discovery-briefmbfinottiDefine creator sourcing criteria and produce the discovery brief used to shortlist candidate influencers and creators - weighted criteria for audience fit, engagement quality, niche consistency and brand safety, knockout screens, and a ranked shortlist scoring template with evidence per score. Covers B2C brand campaigns and B2B creator and thought-leader programs. Use whenever the user mentions finding creators, vetting influencers, audience fit, creator shortlists, or deciding which creators to approach, even if they never say discovery. Runs before any contact. Do NOT use for writing the pitch message itself - use mbfinotti/partnerships-skills@influencer-outreach instead.3,500 instalaciones en skills.sh0
- influencer-measurement-frameworkmbfinottiDesign the pre-launch measurement plan for one influencer or creator campaign - KPIs matched to the objective (awareness, engagement, conversion, affiliate-linked, always-on ambassador), an attribution method and data source behind each KPI, reporting cadence per stakeholder, and declared blind spots. Delivered as a measurement plan document before launch, for B2B and B2C alike. Use whenever the user mentions influencer KPIs, creator campaign attribution, campaign reporting, or asks how to measure a creator partnership, even if they never say measurement. Do NOT use for an ongoing affiliate program dashboard - use mbfinotti/partnerships-skills@affiliate-performance-dashboard instead.3,500 instalaciones en skills.sh0
- influencer-negotiation-playbookmbfinottiPrepare a brand-side partnership manager to negotiate deal terms with an influencer or creator, from the creator's first positive reply to a signed contract - a written playbook of term-by-term opening positions, a concession ladder, red-flag responses, and walk-away thresholds covering rates, usage rights, exclusivity, revision limits, payment terms, and kill fees. Covers B2C brand collabs and B2B creator programs. Use whenever the user mentions creator rates, creator deal terms, usage rights, exclusivity, or negotiating with a creator's talent manager, even if they never say negotiation. Requires the user's own rate benchmarks. Do NOT use for the first-touch pitch - use mbfinotti/partnerships-skills@influencer-outreach instead.3,500 instalaciones en skills.sh0
- partner-ecosystemmbfinottiMap a company's partner and channel ecosystem as a strategy exercise - an inventory of every partner type (resellers, distributors, MSPs, ISVs, SIs, affiliates, marketplaces, plus retail, creator, licensing and co-branding partners for consumer brands), partner account overlap analysis, channel coverage gaps and conflict zones, a weighted partner scorecard, and a prioritization 2x2. Use whenever the user mentions partner ecosystem mapping, a partner landscape, channel coverage, partner type classification, ecosystem whitespace, or which partner categories deserve investment, even if they never say ecosystem. Do NOT use for sequencing which category to launch next - use mbfinotti/partnerships-skills@partner-ecosystem-expansion instead.3,500 instalaciones en skills.sh0
- partner-enablementmbfinottiSequence the training, content, and certification a B2B partner program needs to make partners self-sufficient sellers - the partner enablement roadmap, not the training content itself. Covers the skills-gap needs assessment, enablement tracks split by partner role and type, certification design and refresh cadence, and a pilot cohort, all designed backwards from the partner's first deal. Also covers B2C analogs (franchise, dealer, ambassador education). Use whenever the user mentions partner enablement, partner certification, channel partner training, a partner onboarding curriculum, or ramping partners to a first deal, even if they never say enablement. Do NOT use for affiliate welcome emails - use mbfinotti/partnerships-skills@affiliate-onboarding-sequence instead.3,500 instalaciones en skills.sh0
- partnerships-careermbfinottiPlans a partnerships career from the candidate side across the field's four sub-disciplines - channel/alliance, affiliate, influencer/creator, referral. Covers the internal-transfer entry tactic, the company-type hiring bar, channel-manager interview-loop prep including the negotiation role-play and the "same deal in December as January" judgment test, job-posting red-flag reads, and offer evaluation gated on live verification since published comp benchmarks disagree by 2-3x. States plainly that no cross-company career ladder is published for this field. Use whenever the user asks how to break into partnerships, prep a partner-manager interview, read a posting, or evaluate an offer. Do NOT use for the hiring/employer side (mbfinotti/partnerships-skills@partnerships-hiring).3,500 instalaciones en skills.sh0
- referral-abuse-guardrailsmbfinottiDefine the operational guardrails that stop end customers from gaming a refer-a-friend program - reward caps, velocity limits and cooldowns, reward-hold windows tied to the refund window, eligibility rules, identity-verification gates, a published enforcement ladder, and abuse-monitoring signals. Produces a guardrail spec for B2C and B2B SaaS referral program managers. Use whenever the user mentions referral abuse, self-referral, fake accounts claiming referral rewards, referral rings, or a referral code leaking to coupon forums, even if they never say abuse. Do NOT use for professional-affiliate traffic fraud - use mbfinotti/partnerships-skills@affiliate-fraud-detection instead.3,500 instalaciones en skills.sh0
- referral-incentive-designmbfinottiDesign the reward structure of a customer refer-a-friend program - who gets rewarded (referrer, friend, or both), reward type (cash, account credit, discount, product value, status), how much to pay against LTV/CAC and gross margin, when the payout fires, and whether to build a tiered reward ladder. Use whenever the user mentions referral incentives, refer-a-friend rewards, referral bonus amounts, give-X-get-Y offers, double-sided referral rewards, or asks how big a referral reward should be, even if they never say incentive. Covers end-customer rewards only. Do NOT use for commission rates paid to professional affiliates - use mbfinotti/partnerships-skills@affiliate-commission-structure instead.3,500 instalaciones en skills.sh0
- influencer-outreachmbfinottiDraft the personalized first-touch pitch message and follow-up plan used to propose a partnership to one already-vetted influencer or creator - personalization angle, the compensation stated on offer, a message fitted to the channel the creator actually lists (email, DM, or their manager), and a bounded follow-up cadence. Covers B2C brand collabs and B2B creator programs (newsletter writers, podcasters, industry experts). Use whenever the user mentions pitching a creator, DMing an influencer, a collab proposal, or a creator outreach message, even if they never say outreach. Stops at the first positive reply. Do NOT use for list-scale affiliate recruitment - use mbfinotti/partnerships-skills@affiliate-recruitment-outreach instead.3,400 instalaciones en skills.sh0
- joint-gtm-planningmbfinottiPlan one joint go-to-market motion with one already-chosen partner - the joint value proposition, co-marketing campaign shape, launch sequencing, budget and market-development funds, the lead-sharing and attribution agreement, and the closing debrief. Covers B2B vendor-to-vendor co-marketing, consumer co-branding, and creator collaborations. Use whenever the user mentions a joint GTM plan, partner co-marketing, a joint webinar or integration launch, or a better-together story with a named partner, even if they never say GTM. Macro strategy only, no ad copy, email bodies, or asset production. Do NOT use for direct-vs-partner deal policy - use mbfinotti/partnerships-skills@co-selling-strategy instead.3,400 instalaciones en skills.sh0
- sales-market-sizingmbfinottiEstimates TAM, SAM, and SOM for a market or sub-segment to ground sales capacity, territory, and quota planning - top-down, bottom-up on named accounts or population math, value theory, triangulation, a capacity-based SOM ceiling, and a per-layer refresh cadence. A macro planning exercise for sales leadership and RevOps, covering B2B and B2C. Use whenever the user mentions TAM, SAM, SOM, market size, addressable market, "how big is this market", or the number behind next year's quota, even without those acronyms. Sizes for planning, not pitching. Do NOT use for defining the ICP (mbfinotti/sales-skills@sales-icp-definition) or turning SOM into quotas (mbfinotti/sales-skills@sales-quota-setting).808 instalaciones en skills.sh0
- sales-radarmbfinottiBuilds and maintains a personalized watch list of sales information sources - podcasts, newsletters, communities, benchmark reports, and sales people to follow - matched to the user's role, market, and time budget, shipped as a dated verified-source snapshot with per-source status and a freshness check that catches rebranded or dead sources. Covers B2B SaaS and B2C high-ticket as separate ecosystems. Use whenever the user mentions sales newsletters, sales podcasts, who to follow in sales, sales communities, staying current in sales, or refreshing a reading list, even without the word radar. Do NOT use for career or interview prep (mbfinotti/sales-skills@sales-career).805 instalaciones en skills.sh0
- sales-hiringmbfinottiEmployer-side hiring workflow for SDR/BDR and AE roles, producing an outcome-based scorecard, a structured interview loop with question bank, a scored mock-call work sample, and a 30-60-90 ramp plan with certification gates. Recommends SDR vs AE vs full-cycle from ACV, cycle length and inbound volume, and rests on selection-validity evidence - structured interviews, independent scoring, no brainteasers. Use whenever the user mentions hiring a rep, sales interview questions, a hiring scorecard, a mock call interview, rep onboarding, or a ramp plan, even without the word hiring. Do NOT use for candidate-side prep (mbfinotti/sales-skills@sales-career) or comp plan design (mbfinotti/sales-skills@sales-comp-design).802 instalaciones en skills.sh0
- sales-account-tieringmbfinottiDesigns the tier layer downstream of an existing account fit score - where the cutoffs sit, tier names, rep-to-account capacity caps, the coverage model per tier (touch cadence, channel mix, QBR frequency, executive involvement), coverage-ratio health metrics, and the recalibration cadence. Covers B2B account tiering and B2C key-account tiering through retail/distribution channels. Use whenever the user mentions tiers, strategic/key/growth/long-tail accounts, accounts-per-rep ratios, 1:1 or 1:few or 1:many ABM coverage, or "everything drifted into Tier 1", even without the word tiering. Takes the fit score as input. Do NOT use for building that score (mbfinotti/sales-skills@sales-account-segmentation).801 instalaciones en skills.sh0
- sales-icp-definitionmbfinottiDefines the company's ideal customer profile (ICP) at sales-leadership altitude - the firmographic, technographic, behavioral and intent criteria, a weighted scoring rubric with explicit disqualifiers, and the refresh cadence that targeting keys off. Works from closed-won/lost deal data, or from founder-led discovery when deal data is thin. Covers B2B account ICPs and the equivalent B2C demographic/psychographic profile. Use whenever the user mentions the ideal or target customer, buyer profile, "who should we sell to", or targeting that is too broad, even without the letters ICP. Do NOT use for TAM/SAM/SOM sizing (mbfinotti/sales-skills@sales-market-sizing) or account fit scoring (mbfinotti/sales-skills@sales-account-segmentation).799 instalaciones en skills.sh0
- sales-kickoffmbfinottiBefore starting any sales project, and before answering a sales request that spans more than one sales topic or names no skill at all, run this router first. It routes the task to exactly one skill in the sales-skills collection, or says plainly that none fits, and bootstraps or resumes the project's shared sales-context.md artifact, producing a short-list plus an ordered skill chain. Fires on the state of the conversation rather than the subject matter, at a sales project start, at a periodic sales check-in or recurring sales review, on a mid-project re-route, or on any broad or ambiguous sales request such as "which sales skill do I need" or "where do I start with sales". Covers both altitudes, CRO-altitude planning (motion, ICP, market sizing, segmentation, tiering, org structure, quota, coverage, comp) and execution (outbound, cold calling, discovery, objections, MEDDPICC, recaps, call review, hiring, career). Run it even when sibling skills are already in daily use elsewhere.798 instalaciones en skills.sh0
- sales-pipeline-coverage-modelingmbfinottiModels how much pipeline a team needs relative to quota - coverage ratios derived from win rates (raw multiplier, stage-weighted, conversion-inversion), segment-level coverage targets, in-quarter timing and the point of no return, seasonality indexing, and pipeline-gap math that turns a ratio into new-pipeline-required. A macro modeling exercise for sales leadership and RevOps, covering B2B and high-velocity/B2C motions. Use whenever the user mentions pipeline coverage, 3x pipeline, a pipeline gap, forecast shortfall, or "we missed quota with 4x coverage", even without the word coverage. Do NOT use for deriving the quota itself (mbfinotti/sales-skills@sales-quota-setting) or inspecting one deal (mbfinotti/sales-skills@deal-red-flags).798 instalaciones en skills.sh0
- sales-objection-handlingmbfinottiDiagnoses what a sales objection really means and writes rebuttal scripts a rep can say out loud, or calls the deal dead when the objection is a real constraint. Covers price/budget, timing, competitor/incumbent, authority, status-quo, and trust objections for B2B and B2C, with price-specific guidance on value gap vs genuine budget limit and trading instead of discounting. Use whenever the user mentions a price objection, "too expensive", "not interested", "send me some info", "we already use a competitor", stalling, or an objection library, even without the word objection. Do NOT use for discount trade planning (mbfinotti/sales-skills@negotiation-concession-planner) or ROI math (mbfinotti/sales-skills@deal-value-calc).793 instalaciones en skills.sh0
- sales-careermbfinottiCoach one person through landing and growing a sales career - SDR/BDR entry, SDR-to-AE promotion, and beyond - across B2B SaaS and commission-heavy B2C (real estate, insurance, solar, auto). Covers sales interview prep (mock cold call, sell-me-this-pen, candidate-authored 30-60-90 plan), quantified track-record evidence, sales skill-gap roadmaps, employer diligence, and sales offer evaluation from the candidate's seat, anchored to dated benchmarks (Bridge Group, RepVue, NAR). Use for "sales career", "break into tech sales", "sdr interview prep", "sdr to ae path", "evaluate this sales offer". Does not cover the hiring side (mbfinotti/sales-skills@sales-hiring), job searching or auto-applying, resume file generation, or deal execution tactics.787 instalaciones en skills.sh0
- sales-call-reviewmbfinottiScores one sales call transcript against an anchored rubric - opener, discovery, objection handling, close - quoting the transcript for every judgement and naming one focus behaviour. Handles messy ASR transcripts, missing speaker labels, and partial calls, covering B2B deal calls and B2C/inside-sales QA, rep self-review and manager tape review. Use whenever the user mentions a call recording, transcript, Gong or Chorus review, tape review, call scoring, or "how did this call go", even without the word review. Do NOT use for writing the follow-up email (mbfinotti/sales-skills@sales-meeting-recap) or scoring the deal itself (mbfinotti/sales-skills@meddpicc-scorecard).786 instalaciones en skills.sh0
- sales-comp-designmbfinottiDesigns the sales compensation plan structure - pay mix (base/variable split) set by role influence, performance measures under the rule of three, accelerator and decelerator curves, SPIF overlays, draws, and role plans for SDR, AE, manager, overlay, and CSM seats. A macro annual exercise for sales leadership, RevOps, and finance, covering B2B SaaS and commission-heavy B2C. Use whenever the user mentions commission plans, OTE, accelerators, clawbacks, SPIFs, capping commissions, or "how should we pay our reps", even without the words comp design. Do NOT use for deriving the quota the plan pays against (mbfinotti/sales-skills@sales-quota-setting) or structuring the org (mbfinotti/sales-skills@sales-org-structure).786 instalaciones en skills.sh0
- sales-org-structurembfinottiDesigns a sales organization's structure for its current stage - role mix (SDR, AE, AM/CS), topology (island, assembly line, pod, hybrid), SDR-to-AE ratio, hunter/farmer split, span of control, and specialization by segment. A macro org-design exercise for a VP Sales, CRO, or founder scaling past founder-led selling, covering B2B and B2C. Use whenever the user mentions restructuring the sales team, pods vs assembly line, reps per manager, splitting SDRs from AEs, or hunters vs farmers, even without the words org structure. Do NOT use for hiring into the seats (mbfinotti/sales-skills@sales-hiring), choosing the motion (mbfinotti/sales-skills@sales-motion), or setting quotas (mbfinotti/sales-skills@sales-quota-setting).785 instalaciones en skills.sh0
- sales-outreach-personalizationmbfinottiTurns prospect signals into 2-3 ranked personalization angles for outreach, each pairing a dated, sourced signal with the problem it implies, a one-line hook, the ask it justifies, and a confidence/recency label. Covers B2B and B2C signals and 1:1 vs 1:few vs 1:many effort tiers, and never invents a signal. Use whenever the user mentions personalization, a trigger event, a funding round, a new hire or job change, a product launch, review mining, or "find a reason to reach out", even without the word personalize. Do NOT use for drafting the message - subject lines (mbfinotti/sales-skills@cold-email-subject-line-tester), openers (mbfinotti/sales-skills@cold-call-opener), and cadence (mbfinotti/sales-skills@sales-outbound-sequence) live elsewhere.785 instalaciones en skills.sh0
- deal-red-flagsmbfinottiReviews one deal's free-text notes - call notes, opportunity fields, CRM activity log, email threads - for qualification red flags such as single-threaded deal, no champion, no compelling event, unverified budget, no agreed next step, or fading engagement, each graded on severity and confidence with the quoted note fragment behind it. Covers B2B and B2C. Use whenever the user mentions deal risk, a stalled or slipping deal, ghosting, forecast inspection, or "is this deal real", even without the words red flag. Reviews one deal, not a pipeline export. Do NOT use for structured qualification scoring (mbfinotti/sales-skills@meddpicc-scorecard) or stakeholder mapping (mbfinotti/sales-skills@deal-champion-mapping).779 instalaciones en skills.sh0
- sales-meeting-recapmbfinottiTurns raw sales call notes into a structured recap email with agreed next steps - every action item carrying an owner, a date, and a deliverable - plus mutual close plan (mutual action plan) items when the deal warrants one. Restates the buyer's pain in their own words and never invents a commitment the notes don't contain. Covers complex B2B committee deals and transactional or B2C motions. Use whenever the user mentions a recap email, follow-up after a sales call, next steps email, post-call summary, or a mutual action plan, even without the word recap. Do NOT use for judging how the call went (mbfinotti/sales-skills@sales-call-review).779 instalaciones en skills.sh0
- sales-quota-settingmbfinottiDesigns how sales quotas are derived for a team or company - top-down vs bottom-up reconciliation, ramp-adjusted capacity modeling (Ramped Rep Equivalents), over-assignment cushion, territory-weighted fair-share allocation, ramp relief policy, and validation against current attainment benchmarks. A macro planning exercise for VP Sales, CRO, and sales ops, covering B2B and B2C. Use whenever the user mentions quotas, targets, attainment, ramping new hires, annual planning, or "how much quota should an AE carry", even without the word quota. Do NOT use for pipeline coverage math (mbfinotti/sales-skills@sales-pipeline-coverage-modeling) or the comp plan that pays against it (mbfinotti/sales-skills@sales-comp-design).777 instalaciones en skills.sh0
- sales-motionmbfinottiChooses and designs the company-level sales motion at VP Sales / CRO altitude - product-led growth (PLG), sales-led, hybrid product-led sales, developer-led/open-source, or channel/partner-led - plus the transitions between them (exiting founder-led sales, layering sales onto self-serve, moving upmarket, adding channel), mapped to ACV, time-to-value, buyer-vs-user separation, TAM shape and procurement friction. Covers B2B SaaS and consumer self-serve motions. Use whenever the user mentions PLG vs sales-led, hiring the first salesperson, going upmarket, self-serve vs demo, or adding partners, even without the word motion. Do NOT use for org topology (mbfinotti/sales-skills@sales-org-structure) or quotas (mbfinotti/sales-skills@sales-quota-setting).776 instalaciones en skills.sh0
- meddpicc-scorecardmbfinottiScores one deal against the eight MEDDPICC elements on an evidence ladder - unknown, assumed, stated, validated - with a scorecard, a verdict band, and the single next action that closes the biggest gap. Full MEDDPICC for complex deals, a lightweight subset for small ones, covering B2B and considered high-ticket B2C. Use whenever the user mentions MEDDPICC, MEDDIC, BANT, deal qualification, "score this opportunity", "is this deal real", or deal-review prep, even without naming a framework. Do NOT use for stakeholder mapping (mbfinotti/sales-skills@deal-champion-mapping), note-level risk scanning (mbfinotti/sales-skills@deal-red-flags), or transcript grading (mbfinotti/sales-skills@sales-call-review).774 instalaciones en skills.sh0
- cold-email-subject-line-testermbfinottiGenerates, scores, and split-tests email subject lines, producing angle-distinct variants, a numeric scorecard, and a test plan with sample size and decision metric. Covers B2B cold outbound and B2C lifecycle/promotional email, and flags spam-trigger words inside the subject line only. Use whenever the user mentions a subject line, open rates, email A/B test, preview text, or "nobody opens my emails", even if they don't say "subject line" explicitly. Do NOT use for body copy or inbox-placement audits (mbfinotti/sales-skills@cold-email-deliverability), personalization angles (mbfinotti/sales-skills@sales-outreach-personalization), or cadence design (mbfinotti/sales-skills@sales-outbound-sequence).773 instalaciones en skills.sh0
- cold-email-deliverabilitymbfinottiReviews a cold email draft and its sending setup for deliverability - SPF/DKIM/DMARC alignment, sender reputation and complaint risk, body mechanics (length, links, images, tracking pixels, HTML vs plain text, opt-out), and legal compliance by region. Covers B2B cold outbound and B2C bulk/lifecycle mail. Use whenever the user mentions the spam folder, blacklisting, domain warmup, inbox placement, bounce rates, DMARC, or "why are my emails not landing", even without the word deliverability. Do NOT use for subject lines (mbfinotti/sales-skills@cold-email-subject-line-tester) or cadence (mbfinotti/sales-skills@sales-outbound-sequence). Hygiene and compliance only, never spam-filter evasion.772 instalaciones en skills.sh0
- deal-value-calcmbfinottiBuilds the ROI and business case for one deal - value drivers, full investment, ROI, payback, three cases conservative-first, and a one-page case the champion can forward. The buyer supplies every assumption, each number labeled buyer-supplied, benchmark, or rep-assumed, and none invented. Covers B2B and high-ticket B2C. Use whenever the user mentions ROI, business case, payback period, TCO, cost of doing nothing, "justify the price", or CFO sign-off, even without the word value. Do NOT use for price rebuttals (mbfinotti/sales-skills@sales-objection-handling) or discount trade planning (mbfinotti/sales-skills@negotiation-concession-planner).772 instalaciones en skills.sh0
- cold-call-openermbfinottiWrites the opening 5-30 seconds of a live outbound cold call - a tailored opener for a named persona and pain point, with 2-3 testable variants, delivery notes, and a measurement plan. Covers B2B and B2C phone outreach, including do-not-call scrubbing. Use whenever the user mentions a cold call opener, cold call script, phone opener, dialer talk track, "what do I say when they pick up", or opening a call for a persona, even if they don't say "opener" explicitly. Do NOT use for rebuttals later in the call (use mbfinotti/sales-skills@sales-objection-handling), grading a recorded call (mbfinotti/sales-skills@sales-call-review), or cadence planning (mbfinotti/sales-skills@sales-outbound-sequence).771 instalaciones en skills.sh0
- deal-champion-mappingmbfinottiBuilds an evidence-graded stakeholder map for one active deal from titles, call notes, email and meeting activity, and CRM contact roles, naming the likely champion, economic buyer, and blockers, each with a confidence level tied to observed behaviour rather than title. Covers B2B buying committees and high-consideration B2C households. Use whenever the user mentions a champion, economic buyer, power map, deal org chart, multi-threading, single-threaded risk, or "who actually decides", even without the word stakeholder. Do NOT use for qualification scoring (mbfinotti/sales-skills@meddpicc-scorecard) or scanning notes for general risk (mbfinotti/sales-skills@deal-red-flags).771 instalaciones en skills.sh0
- sales-outbound-sequencembfinottiPlans a touch-by-touch outbound cadence - which channel on which day, touch count, spacing, channel mix, multi-threading, exit and stop rules, recycle and re-entry, and the capacity math behind it, with pre-committed metric thresholds. Use whenever the user mentions a sequence, cadence, follow-up timing, Outreach or Salesloft steps, a drip, "how many touches", inbound-lead or event follow-up, closed-lost re-engagement, or B2C lifecycle and SMS flows, even without the word cadence. Do NOT use for message copy, subject lines (mbfinotti/sales-skills@cold-email-subject-line-tester), call scripts (mbfinotti/sales-skills@cold-call-opener), or inbox placement (mbfinotti/sales-skills@cold-email-deliverability).771 instalaciones en skills.sh0
- sales-account-segmentationmbfinottiDesigns the account segmentation model between ICP and tier structure - which firmographic, technographic, intent and jobs-to-be-done signal layers define account fit, the weighted fit score calibrated from 12 months of closed-won deals, fit and readiness as separate axes, whitespace and expansion mapping, and how the model is encoded, routed and re-scored in the CRM. Covers B2B account segmentation and B2C value-based customer segmentation. Use whenever the user mentions account scoring, fit score, whitespace, book-of-business carve-up, or reps picking accounts on gut feel, even without the word segmentation. Do NOT use for tier cutoffs and coverage (mbfinotti/sales-skills@sales-account-tiering) or ICP criteria (mbfinotti/sales-skills@sales-icp-definition).769 instalaciones en skills.sh0
- sales-discovery-questionsmbfinottiBuilds a sequenced sales discovery question set - pain, root cause, impact, urgency - for a specific deal or persona, sized to the call length, with follow-up ladders, branch triggers, and a do-not-ask list. Covers B2B (SDR qualification through multi-stakeholder AE discovery) and high-ticket B2C consultations. Use whenever the user mentions discovery call prep, qualification questions, SPIN or pain-funnel questions, a first-meeting agenda, or "what should I ask this prospect", even without the word discovery. Do NOT use for rebuttals (mbfinotti/sales-skills@sales-objection-handling), the cold-call opening (mbfinotti/sales-skills@cold-call-opener), or grading a finished call (mbfinotti/sales-skills@sales-call-review).763 instalaciones en skills.sh0
- negotiation-concession-plannermbfinottiBuilds a pre-negotiation concession plan for a pricing or contract conversation - every tradeable lever priced by cost-to-us vs value-to-them, tiered, each give paired with a required reciprocal get and its approval level, plus a BATNA-based walk-away. Covers B2B (terms, scope, service, risk, price protection) and B2C (bundles, financing, trade allowance). Use whenever the user mentions a discount request, procurement, redlines, give-get trades, walk-away point, or "the buyer wants 20% off", even without the word negotiation. Do NOT use for quantifying the value (mbfinotti/sales-skills@deal-value-calc) or scripting price rebuttals (mbfinotti/sales-skills@sales-objection-handling).753 instalaciones en skills.sh0
- revenue-kpi-frameworkmbfinottiDesign the org-wide revenue KPI framework at the macro level - which metrics matter at each org level from board to IC, how they roll up through a reconciling metric tree with explicit math, who owns each branch, which guardrail counter-metrics ride alongside each owned number, and how the set is gated by company stage and business model. Use whenever the user mentions a revenue KPI framework, a metric hierarchy, a KPI tree, a North Star metric, driver metrics, guardrail counter-metrics, NRR, or which revenue metrics each org level should track - even if they never say "framework". Covers B2B and B2C. Do NOT use for writing the board report itself - use mbfinotti/revops-skills@revenue-reporting instead.653 instalaciones en skills.sh0
- revenue-funnelmbfinottiDesign a company's revenue funnel model from scratch, at the macro level - the stage set, the unit of analysis (lead, buying group, account), the model purpose (process vs planning vs forecast), the cohort-based conversion assumptions behind the plan, and the ownership handoffs between marketing, sales, and CS. Use whenever the user mentions funnel design, funnel stages, a funnel model, conversion rate assumptions, a bowtie model, a demand waterfall, MQL to SQL to opportunity definitions, or marketing-sales handoff design - even if they never say "funnel". Covers B2B and high-consideration B2C. Do NOT use for auditing an existing pipeline's stage definitions - use mbfinotti/revops-skills@pipeline-stage-definition-audit instead.650 instalaciones en skills.sh0
- sales-pipeline-hygienembfinottiRun a periodic, checklist-based hygiene audit over an active pipeline snapshot - stale deals (no stage, close date, or amount change, not logged touches) flagged against segment-specific stage medians, close-date push-count anomalies, and missing forecast-critical fields - producing an exception list with a disposition per flagged deal, a remediation plan, and a pass threshold. Use whenever the user mentions pipeline hygiene, a stale deal audit, pipeline cleanup before a QBR, deals that keep pushing, a close date that keeps slipping, missing fields on deals, or "our pipeline is full of junk" - even if they never say "hygiene". Covers B2B and B2C/high-velocity/PLG. Do NOT use for rewriting stage definitions - use mbfinotti/revops-skills@pipeline-stage-definition-audit instead.649 instalaciones en skills.sh0
